Archive for the ‘business’ Category

Tools of the Trade – What’s in your bag?

Monday, March 1st, 2010

I recently sent off design drawings for a project and was told by the Master Electrician that they did not have a copy of Lightwright and would I please send the paperwork in a different file format. I converted everything to PDFs of the Channel Hookup and Instrument Schedule and sent them along. This is not the first time such a situation has happened to me.

I am often amazed at the number of people who work as freelance Master Electricians who do not own their own copy of Lightwright. While the program is a bit pricey it has become a necessary tool for the job. The simple creation of an Instrument Schedule or Channel Hookup could be done with any spreadsheet or database program, the specific calculations made by LW allow the job of the ME to be infinitely easier. And given that nearly all lighting designers use it, having one’s own copy is necessary for working with your primary collaborator, the designer.

An electrician would not consider coming to a call without a wrench. It is seen as a necessary part of the job. Lightwirght, like email and a phone, should be considered necessary for anyone directly interfacing with designers. This includes MEs, assistants, and so forth.

The intent of this post is not to rag on a few individuals but to make a larger point. When working as a freelancer there are certain tools that are necessary to have for your job. What those are will vary depending upon what your position is, but none the less you must have the basic minimum necessary tools. Back when I worked as an electrician it was a wrench, a multi-tool, and a pair of gloves. Minimum. Many electricians carry around far more tools. You don’t want to be the electrician who borrows the designer’s wrench. It just looks bad.

I know designers who carry around a huge bag full of tools. I am not that extensive and prefer to keep my carried items as lightweight as possible. Here’s a quick list of what I consider the necessary minimum tools as a lighting designer.

  • Laptop

    • Lightwright

    • Vectorworks
    • All show files for currently active projects
    • An Office Suite that can open and save as XLS and DOC files (I prefer OpenOffice)
    • Photoshop (or equivalent)
    • Illustrator (or equivalent)
    • Desktop email client (the theater may not have wifi, so it’s best to carry your info with you)
    • Calendar
  • Multiple pads of paper for notes
  • Pens
  • Floppy disks and USB drives to back up show files
  • Scale rule
  • Tape measure
  • Pens
  • A light for your tech table
  • A Headset
  • Cell phone
  • A Water bottle
  • Wrench
  • Pens
  • Snacks (focus and tech can get exhausting and breaks are not always timed to your body’s rhythms. I prefer Clif bars and fruit)
  • A Book (sometimes you are just sitting around waiting for scenery to arrive, might as well learn something)

Like I said this is a small list and many designers carry quite a lot more than this but for me I find it to be about the minimum that I can not assume will be provided in adequate quantity or repair by the theater.

A quick note on disks and drives. I recently pulled floppy disks out of my necessary list to lower the weight I carry on my back. Poor choice. I just ran into a situation where the theater had misplaced their disks in a cleaning frenzy and the schedule was so tight no one was free to pick any up until three days of programming had gone by. And this was a complicated show to program. Not the best situation for the nerves.

I almost never have a need for tools like Photoshop or Illustrator, so I use open source alternatives GiMP and Inkscape, but I have the option should the need arise (I also keep a full set of audio manipulation programs on my computer for similar reasons).

You will not need all these tools every day. My tiny designer wrench that is small enough to go in my carryon for airplanes would hardly serve a professional electrician. But when I need to run up and adjust a boom, because the crew of one or two are on lunch, I can do the note.

The wrench I learned the hard way. Getting all high and mighty thinking that as designer boy I would never need to touch a light again in my life, I was left high and dry during one lunch break and the few simple notes did not get done until AFTER the run through. After that, I started carrying a wrench as part of my necessary tool kit. I am sure my list will continue to evolve over time but for now this is more or less what it looks like.

Everyone’s needs are different. What do you consider a necessary tool for your work?

Product Review – Vectorworks 2010 Part 1: In the trenches

Friday, February 26th, 2010

I received my new copy of Vectorworks 2010 right in the midst of drafting several shows on top of one another. Never one to turn down a challenge, I installed the software, ported over my symbol libraries, downloaded my two main plug-ins (Autplot Tools for Spotlight and Beam Draw) and went to town. It took me an hour or so to rebuild my custom palettes, menus, and get used to the new placement of a few critical keyboard commands (must remember “H” is now the grabber tool). Once that was done I was ready to get to work.

Since at its core what I need Vectorworks for is to draft lightplots I figured the best test would be this plunge into the deep end of the pool. I plan to cover more of the functionality of this software in later parts to this review. As a basic drafting machine for the creation of lightplots Vectorworks 2010 is fantastic. I thought the process of my upgrade might be of interest to readers so I will begin there.

The first thing I noticed was the visual design. It is quite beautiful. The images for tools in the palettes are very clear and distinguishable as well as good looking. While non-essential to getting work done, it does make a big difference when you are staring at a computer screen for eight or ten hours a day. A small change around tools that I found incredibly useful was the fact the the program now remembers your last choice for tool options rather than returning to a program default every time you launch the software. For example, I often use the mirror tool to layout sidelight systems. The system default is mirror mode but I need mirror and duplicate. I can’t tell you the number of times I am racing to get a plot finished and forget to switch modes and then have to redo the work. It’s only a few seconds but it adds frustration to the process. Now that frustration is gone due to the program remembering my settings. Very nice.

The second thing about the visual design is the visual feedback the program gives specifically regarding instrument selection. Highlighting the objects and giving names and highlights to the area on an object as you pass over it is incredibly useful. While it took a little bit of time to get used to and be able to parse the visual language without it impeding workflow, I quickly became acclimated to it and very glad that it was there.

The basic Spotlight functionality is all there but no longer clustered in a single menu. As such I modified my standard lighting menu to include tools previously contained in the spotlight menu. These include convert to Symbol/Multicircuit, Assign Legend, Instrument Key, Refresh, and Number Instruments. In addition to the basic Spotlight functionality I used on these plots there looks to be quite a lot of additional material that I will be exploring in future posts.

The layout of the basic drafting window is very different from the version I was using before. All the class/layer menu information is still up top, but so too is the magnifying buttons and fit to page. While it took a little getting used to, the new layout is an improvement. Everything relating to visibility is in one place. Further, the addition of a classes/layers button is much improved over the older drop down menu item I previously had to contend with.

My biggest (and so far only) complaint is the changing of keyboard commands. While this is certainly something that can learned it is frustrating at the beginning. It should also be noted that Vectorworks keyboard commands are all fully customizable and editable(and I added back my align button). It just takes time. As I get deeper into the functionality of the program for later posts I will be approaching the software as though it were a wholly new technology for me as some of the changes are so massive that it might as well be.

I am looking forward to exploring the event planning suite of tools, new trussing, color/gobo libraries, and other new Spotlight tools as well.

As a drafting program to make a lightplot Vectorworks has maintained its edge as the industry standard setting the bar for what Computer Aided Design can do for the lighting and design community. I hope you’ll join me in future posts as I continue to explore this fantastic piece of software.

I get interviewed on iSquint.net

Friday, February 19th, 2010

I was interviewed last month by Justin Lang of iSquint.net for a podcast which was released earlier this week.

Click here to give it a listen.

Book Review – A Practical Guide to Stage Lighting 2nd Edition

Friday, February 19th, 2010

Steve Shelley set the standard for lighting design text books with his A Practical Guide to Stage Lighting a decade ago. With the release of his revised and expanded second edition he has raised the bar again. Perhaps my one complaint is that the book is so thorough it took me longer than expected to read through for the purposes of this review. Shelley has written the book in a conversational tone that, while complete with charts and paperwork, has tons of valuable information, tips, tricks, and really funny stories in the text. You skip over this material at your own risk.

The ideal audience for this book is the student, new to lighting, looking to expand their knowledge base. A Practical Guide to Stage Lighting will take the novice and give them enough information to confidently step into the next phase of their development. But this is more than a college textbook. The working lighting designer can find good tips and tricks in here as well and some of the stories are laugh-out-loud funny.

The conceit of the book is a look at a fictional musical called Hokey. He begins with a review of basic lighting terminology to orient his readers to a shared vocabulary upon which he builds over the course of the book. From there he begins a look through his process in the development and creation of the lighting for Hokey from pre-production paperwork to rehearsals to final paperwork and then on to load-in, focus, cueing, and opening. If there is anything missing it would be that by focusing on a single production, other topics like dance, trade shows, or straight plays, are not covered. That said, all the necessary ideas are there which the individual designer can easily translate to fit their particular needs.

While A Practical Guide to Stage Lighting covers every aspect of the production process from beginning to end, from dream to reality, there are two parts of that process which make this book a must read. His treatment of paperwork and information management is invaluable. There is something in there that almost anyone could use to improve their work. His ideas about time/ID stamping disks for repertory situations is brilliant and something I plan to implement into my own workflow immediately.

The other real gem is his treatment of the focus session. Not only does Shelley provide extensive diagrams and alternate positioning of equipment to find the ideal solution to placement and focus, he explains in clear and precise language the thought process which goes in to making those choices. What are the different options for boom placement and focus? Each option has a variety of benefits and drawbacks and he takes a clear and honest look at those in order to arrive at the best solution for this particular instance. He then covers the positioning and focus of other lighting ideas with equal rigor.

Drafting worksheets and sections can be an incredibly difficult process for the novice lighting designer to wrap their brain around. The translation from 2D to 3D, that must be done in the brain, and again on stage during focus, are given a wonderful treatment by Shelley.

Aside from the art and craft of lighting design, there is a significant portion of time spent looking at the nuts and bolts business aspects of putting a show together. The book covers everything from contract negotiations, to shop orders, to how to interface with crews and producers. Far from his fictional musical existing in an ideal world, he goes through the process we all have of cut budgets, and thus cut lighting packages, and discusses how to make an informed decision in those situations. He gives you the tools to respond to a situation, not just react.

This book is a necessary component of any lighting designer’s library. It is a good read, very funny, and a powerful resource.

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What do you think of product reviews here? I have a few more coming down the pike and would love to hear from readers if you have thoughts about them or topics you would like me to include.

From the Archives: Type Casting

Monday, February 8th, 2010

Note: This post first appeared here about a year ago. I hope you enjoy!

I had dinner last night with Rick Rose the Artistic Director of Barter Theatre. We talked about a range of things but early on our conversation was about actors and type casting. The discussion started around the idea that at a place like the Barter, being able to work in a variety of styles was necessary for being an actor there. We then went on to discuss how many actors who “make it” get type cast and only hired to do a small range of roles. They do them well and as time goes on they eventually are not acting per se, but rather playing themselves as whatever character their current role is. In short, the celebrity persona takes over the actor and over time the basic acting skills of inhabiting another persona atrophy.

Our discussion of celebrity actors led into a discussion of celebrity designers. I was saying how one of the things I take great pride in with my work is the ability to design in a variety of styles. I am not tied to a specific look and truly enjoy the freedom and play it allows. Rick made the point that many of the old guard designers working on Broadway have a very distinctive style and that they are hired to light the play in their style. That they are limited to that style and should they venture too far from it, run the risk of producers telling them something to the effect of “I did not hire to light it THAT way. I hired you for your style.”

I noted that my Lighting Design portfolio originally had a sampling of the range that I could do, but that recently I had narrowed the focus to show a singular aesthetic point of view with a few pieces here and there to give a feeling of range. After explaining this I said how I was getting a much more favorable response to my portfolio since doing that. Rick replied that when hiring designers, or actors for that matter, it was necessary to place them in a type in order to understand their work. In short, one needs to be cast in a type in order to get hired. Once done, one runs the risk of getting hired for that type and that type alone.

The balance is a difficult one when marketing one’s artistic work, particularly as an actor or designer. As a designer, you want to be able to work in a range of projects, but that very range as represented in a portfolio, can often be a detriment to your ability to get hired for anything. So by necessity you must cast your type and present that to potential clients; theaters, directors, producers, etc.

This is the paradox of working as a designer(or director or actor) You must artificially limit your range in order to get hired on enough projects to express that range you are capable of. It is a bit of a Catch-22.

This is one of the things I love about the Barter. Each of the actors there, while certainly having strengths in terms of types of roles or dramatic styles, can jump into any role or style at the drop of a hat. And do so willingly. As a designer it is a wonderful place to be. The range of shows they produce allow me to flex a wide range of dramatic muscles. Sometimes I am designing monochromatic shadowy plays and other times bright colorful pieces. But no two shows call for the same style or approach.

I find myself fortunate to work in a range of styles. At the same time, a glance through my portfolio might give the impression that my range is quite limited. It is true that there are certain styles I prefer over others. Yet I do not enjoy these styles to the exclusion of others. Far from it. And that is a very important distinction.

Having an aesthetic point of view is important and necessary in creating any work of art. Equally important is testing that aesthetic to ensure that it is always up to date and true to ones inner vision.

Electrical Stereotypes

Friday, February 5th, 2010

My work crosses a lot of different terrain within the world of live performance. I work on everything from small independently produced experimental pieces to high level assisting on Opera, and recently the Broadway tour of South Pacific, and everything in between. It seems to me that many people I work with, specifically the technicians, tend to stay within their own part of this world without much exposure to the other sides. Without exposure or familiarity one tends to create meaning and understanding through conjecture and rumor. The result are stereotypes.

Many freelance electricians I have worked with have a rather consistent view of union electricians. They see IA guys as lazy and disinterested. It seems that whenever the topic comes up there is someone on the crew who will talk about how lazy they are and how the “real” electricians are outside the union and so on and so forth. Upon a little bit of probing it often turns out that these people, who moments ago were so passionate in their truth, have never worked with union electricians or are thinking of a singular episode or a single person.

Union electricians have a curious view of the freelancers as well. While in my experience they tend to be more politic, that view boils down to freelancers being unskilled or not “real” electricians. Again, upon further investigation these observations often come down to “that one guy at an open call” or “back when I was in college.”

The truth, as is so often the case, lies somewhere outside the stereotype itself. It is true that I have worked with union electricians who had to be coaxed and prodded to just move a simple ladder. I have also worked with freelance “electricians” who could barely plug a light in. At the same time some of the most dedicated, proactive, and fastest, electricians I have worked with have been union. I am thinking here, specifically, of my time as lighting assistant for the San Francisco Opera, but experience has shown this same level of dedication and craft around the country. I have also worked with freelance electricians whose knowledge of electrical systems was so complete, whose skills were so developed, and whose programming knowledge so in depth, that I was in awe.

In my experience most people working in the entertainment industry are doing so out of love for the work. While this is most apparent in performers and other creatives, I find that it extends to everyone working on the show including technicians, admin, box office, and even maintenance. The work is never easy and the pay is never enough. At any level.

While I understand where these stereotypes come from, I am skeptical that they provide us with any benefit other than topics of chit chat over coffee. Sure I have worked with union guys who seem to do nothing but stand around. But I have met those same guys in independent freelance situations as well. The lazy electrician can exploit union rules to great affect. At the same time, the ignorant and untalented can exploit the freelance situation’s need to simply get people in the door to an easy, almost undeserved, paycheck.

In the interest of creating better quality work, and a more positive environment, it seems of greater import to focus on the quality of the work itself. The talent pool we have on any given project is what it is. And that is often quite varied. Unless something drastic happens, it will remain that way. What is important for us to do is take an honest stock of who we have, and what their skill set is, and make the best use of it.

The next time we find ourselves making assumptions abut the skill level or dedication of our fellow workers in the entertainment industry we might want to ask ourselves where those feelings originate from. Is the freelancer calling union guys lazy because she is tired from all the hustling? Is the IA guy calling the freelancer incompetent because he is exhausted from all those extra training sessions he has attended every weekend for the last month?

Often when we find ourselves criticizing or blaming others it is an inversion of what is going on inside of us. Recognizing the origins of these stereotypes and moving on from there can allow us to focus back on the work and make the best show possible.

Visual Resume

Monday, November 30th, 2009

With the economic downturn I have been looking for work outside Lighting Design to supplement my reduced income. Because of the general flood of people looking for work these days I figured I needed to do something to make my resume stand out from the crowd. Below, and available for download, is my visual resume.

My ideal would be to work in a creative and collaborative environment where I could use my extensive research and organizational skills to bring exciting projects to fruition. I am open to new and different work experiences and would love to discuss options with you.

Visual Resume

Please download my resume for your files.

What do you think of the visual resume?

If you like this please Tweet, Digg, Stumbleupon, or otherwise let people know.

Thanks for reading!

The Power of Networks

Monday, November 23rd, 2009

I used to think that work came about by talent alone. As if getting a gig were as simple as sending off a few resumes and portfolios and waiting for the phone to ring off the hook with offers. Clearly I knew how good my work was, so of course anyone who saw the work would think the same. While there is some objectivity and I have received a handful of gigs from the aforementioned method the vast majority of work I have had over the years came from my network of friends and colleagues. In fact, I can only think of two instances where I merely sent my resume and portfolio and was offered work.

Right out of NYU I took a job as the lighting assistant at San Francisco Opera. I got the job through one of my mentors. There I met several directors who I have since worked with. Numerous projects I did in the first few years came through classmates of mine or other people I met through school. Of course as projects occur there is a whole new group to interact with. The director, for example, hires me for a show. Then the producers of that show enjoy my work enough to hire me for another project with them. The director on that show likes the work enough to bring me on to a third project. And so it goes.

I have seen many incredibly talented people sit by without work because they felt, as I once did, that it will suddenly appear. It might, but more than likely the next gig will come from a friend or colleague or mentor. Speaking with numerous freelancers across disciplines I have found this to be true although especially in collaborative art forms like theater, opera and dance. There are many mistakes that one could make but one of the most important things to do is simply get out there.

I often joke about how my job really breaks down to hanging out with people all day. While I say this in jest, there is a degree of truth to it. The social dynamic that goes into a work of performance is as important as the work itself. The relationships between the various artists forge insights into the piece at hand that makes the work itself stronger. The lunches and dinners between technical rehearsals are as vital as those rehearsals themselves.

Opening night parties, fundraisers, and so forth, all serve to bring people together and form relationships which thus create a kind of emotional shorthand that allows you, as artists, to cut past the superficialities and dive more fully into the piece at hand.

I know numerous people in the tech industries who swear by LinkedIn, Twitter and the like for networking for jobs. Perhaps that works in the performing arts, although I must say, as connected as I am on-line, by and large I have not known that to be the case. What I do know is that by maintaining and continually building relationships with my friends work comes my way. Networking is not a matter of asking everyone you know for work. It is simply a matter of spending time with people whose company you enjoy.

Perhaps networking as a verb is a misnomer. The network exists. We are simply actors within a preexisting network who, through our socializing, increase and expand that network. Occasionally the network drives work from one person to another within it.

Working in the arts is never easy and the money is rarely good. Just as doing work that you are not invested in is a waste of your, and everyone else’s, time, so too is working with people you do not enjoy. Because so much of the product is the process, to ignore that is to miss a major component of creating the work itself.

I hear people often speak in terms like “exploiting your social network” and other such things. My experience is much different. In fact if you feed your relationships and friendships your network will end up exploiting your talents and keep you busy with engaging and interesting projects. Nurturing those relationships is the key to a healthy career. But once you have the gig you need to prove your worth. That is where the talent comes in.

I am in a curious position right now. After building up my network for 7+ years in New York I suddenly found myself without it. Having relocated from one part of the country to another my network had to be rebuilt. It did not take long to notice its absence and begin working to fill that void.

While it could be said that I am networking, more to the point, I am finding interesting people to spend my time with. I am going out to look at work that appeals to and engages me artistically. While some projects have come my way through this of greater import is making new friends, deepening relationships, and finding interesting and engaging new art.

The Uncertainty of the Freelance Career and a Love of the Game

Friday, November 20th, 2009

One of the hardest things to come to terms with in freelancing is the fundamental lack of job security. These days it seems like no one has much job security and while it is certainly true that the position of the American worker has become far more tenuous in general the impacts on the freelancer are even greater. As a general rule workers tend to keep their jobs so long as the company is doing well and they do their work. Not so with the freelancer. Organizations they have worked with for years might be doing even better and choose not to rehire them. While it might come down to money, it could just as easily be a matter of aesthetics, or simply the desire to try someone new. In short, contracts might disappear with no discernible cause.

This can be hard. Some version of this scenario often prevents people from taking on freelancing as a career path. They see the tumultuous nature of the work as an insurmountable psychological barrier. That barrier is real. It takes a certain strength to have faith that work will materialize as it is needed. Because, while sometimes one might find their calendar filled with projects a year or more out from the present, it is just as common to have vast stretches of no work ahead. Projects may come along to fill those gaps or they may not. There is no way of knowing, although one can get good at guessing after a while.

I have a certain envy for people with regular jobs. They know months from now, if not years, where they will be working and more importantly if they will be working. While it is always possible that the company will go under, or cut massive amounts of workers, the underlying assumption is that there will be work. Not so with freelancing. While one must take as an act of faith that things will work out, there can be no realistic assumptions about what work there will be, where it will come from, and how much there is.

I have had years where I knew, more or less, what the whole year would look like as early as January. At the same time I have had years that looked solid in January and yet by the end of the year 80% of my projects had fallen through to be replaced by other ones. There is no way to predict the trajectory of one’s work in a freelance environment.

Living with, and learning how to operate under, that level of uncertainty can be like a spiritual practice at times. One is compelled to find deep reserves of patience. Meditation is often a useful technique to allay the fears and uncertainties inherent in the work. It is not easy to live with but becomes easier over time.

By limiting the impact of the uncertainty freelancers can stop using their energy to diffuse stress and can put it towards the work. Many people who freelance do not do so exclusively. Balancing freelance work with some other regular income can minimize the emotional turbulence caused by freelance contract work. Some people marry money. It may sound silly, but having a spouse or partner who will support one’s foray into the world of contract employment can make it a much safer venture. Others are independently wealthy. Many successful freelancers I know come from money and as such the concern over how to pay rent or where the next meal will come from is not present.

There is a common problem which transcends money and that is the work itself. As a freelance artist you are not just providing a product or a service you are providing a piece of yourself. The financial concerns are only one aspect of the impacts of this kind of uncertainty. I know plenty of freelance artists who are independently wealthy, for whom the money is no concern, who still fret at the lack of work. For them, as for most of us, they do it out of a love for the work. One does not become a freelance designer out of a desire for wealth or fame. You become a freelance designer because you love the work.

In the end it is that love of the work which makes possible a career as a freelance designer. It is a love of the work which makes it possible to endure the psychological complexities of managing one’s career as an artist. It is a love of the work which makes it possible to put yourself out there, in front of total strangers, to be critiqued and criticized.

It is a love of the work which allows you to pass through the uncertainty and continue on the path.

Why do you have your job?

5 Tips to Build Your Blog Audience or Why My Blog Will Never Be Popular

Friday, November 13th, 2009

I do a fair amount of reading about blogs. The structure of blogs, blog writing style, how to have a successful blog, and so on. I think anyone who has been blogging for any length of time, I’m going on 5 years now (more than 3 in this current incarnation), would like to see their work widely read by thousands of adoring fans. I certainly would.

Having gone out and done extensive research through reading successful blogs, to reading articles about successful blogs, I think I have uncovered the key. Not having much interest in radically transforming my style from where it currently is I decided to use my own blog as a negative example to illustrate the five keys to a successful blog.

  1. Broad Topic Area
    American theater is a good broad topic area to bring in a wide array of readers. You have many elements to touch upon that could resonate with theater makers and theater goers alike as well as the casual observer. My blog not only limits its discussions to design elements, it further concerns itself with lighting design alone. While that alone still provides a broad enough area as designers, technicians, and appreciators of light might enjoy the blog, my readership is further constricted through an approach that looks at the philosophic underpinnings of the aesthetic concerns in a certain flavor of design.

    There is the occasional deviation from this. The most popular post on my blog from web searches shows pictures from a production of Wizard of Oz that I lit. That and my semi-regular posts about money management and the business of freelancing are quite popular. The rest of it is rooted in an analytic tradition borne from my early exposure to, and love of, late modern continental philosophy.

    Not only should the ideal reader of my blog have a love of lighting design for live performance, they should also have a love of continental philosophy. The combination makes it too theatery for the philosophers and too philosophic for the theater types.

  2. Accessible Language
    Derived from the first point, this blog is written in a formal academic style. Not as extreme as some blogs out there, but it is far more to that end of the spectrum than it is rooted in colloquial English. Simple words, unless the blog is about linguistics, help to boost popularity. I prefer larger or more obscure words in an effort to be precise. Thus there is an inherent structural impediment to this blog’s success and popularity. The casual reader does not want to work for their information. They would prefer their information presented simply and easily even to the point of not being precise, accurate or true. Lists with an arbitrary number of steps to achieve a goal are a wonderful way to meet this desire.

    This simplicity plays right into the anti-intellectualism that runs rampant in American culture. Experts are shunned for folksy folk who are just like us. The irony that we would not trust ourselves to do whatever task we are entrusting this non-expert to do is largely missed. Their down-home, just like me, style implies that anyone can do what they do. Perhaps if they are just like me they are an expert, because, well, I know stuff.

  3. Write about your Mistakes
    I write about perfection or at least the attempt to attain it. Warts and all blogging brings with it an anti-intellectual ideology that anyone who can sign up with blogspot can become an expert on kitten pictures or international finance with no experience or qualifications. People with less than a year experience write about freelancing. Only recently do I feel on the verge of qualified to talk about such things. I have been freelancing for five years.

    Writing as an expert about a topic for which you are not an expert gives you room to make mistakes. Those mistakes become the basis of new blog posts about how you will do better in the future. My personal favorites are financial advisory blogs that get the math wrong or frugality blogs whose authors continually fall off the wagon and spend their money on unnecessary wasteful expenses.

  4. Use Humor
    With the exception of this post, and even here it is dry sarcasm (really more sardonic than sarcastic) rather than humor, I would prefer to stick with a clear and rigorous discussion of the topic at hand. Joking about is a great tactic to endear your readers to you and bring them back. With this blog I have chosen to engage in some rather severe critical thinking about topics of interest to me and projects I am working on. I leave the humor to Facebook.
  5. Light Colored inviting design
    No.

Employing a tactic of many successful bloggers I will close with a few questions, thus inviting you to join in the discussion in comments. Was this useful? What is your experience with blogging?


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