Posts Tagged ‘red’

This day is brought to you by the color Red

Wednesday, October 29th, 2008

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Sunlight causes wrinkles, among other kinds of skin damage, but a different kind of light – specifically the red glow from LEDs – may help to smooth them out by altering the interactions between water and elastic proteins in the skin.

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A groundbreaking study by two University of Rochester psychologists to be published online Oct. 28 by the Journal of Personality and Social Psychology adds color—literally and figuratively—to the age-old question of what attracts men to women.

Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women. And men are unaware of the role the color plays in their attraction.

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Red

Thursday, July 5th, 2007

Red
Originally uploaded by Cognitive Ambition

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Red is Dangerous

Friday, March 2nd, 2007

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University of Rochester and University of Munich researchers looking at the effect of red on intellectual performance found if test takers are aware of even a hint of red, their performance will be affected to a significant degree.

University of Rochester psychology Professor Andrew Elliot, lead author of the research, said investigators found when people see even a flash of red before being tested, they associate the color with mistakes and failures. In turn, they do poorly on the test.

“Color clearly has aesthetic value, but it can also carry specific meaning and convey specific information,” said Elliot. “Our study of avoidance motivation is part and parcel of that.”

Co-authors of the study were graduate students Arlen Moller and Ron Friedman at the University of Rochester and Markus Maier and Jorg Meinhardt at the University of Munich.

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